Amnesty - Domestic Violence Ad
The Truth:
Domestic violence is the known truth. But most of times its the hidden fact.
The Idea:
The adv provokes the consumer to to reveal the hidden facts, that sometimeswhat you see is not the truth. By scanning the QR code Magazine adv. Once the consumer scans the smartphone over the adv, it reveals a videoof somebody beating up a woman. This is to contrast the pretty picture you think you are going to see.
When you first see the adv you will see there's a couple in the house. who's shadow is making it look like they are involved romanticly.
But when you scan the adv with your smartphone the QR coded adv will pop-up a video. In that video the same couple comes to life and we a man is torturing a woman.
The Call for action comes at the end of the video to stop this violence. And help these woman to speak out.
